Marketing Automation

We recognise that marketing automation can change the way business is done overnight. But instead of rushing to disrupt your current processes, our approach puts simplicity at the centre. We start with pen to paper to understand your needs and map out a solution that works for you.

Implemented and used right, marketing automation platforms can extend your capacity, support sales and marketing alignment and help generate growth. By nurturing leads through the entire buying process, and supporting customer success and retention. Marketing automation allows you to deliver targeted, personalised experiences, leveraging technology to ensure opportunities don’t slip through the cracks, with the benefit of analytics to drive continual improvement.

We are a Certified Platinum HubSpot Partner, and also work across any of your chosen MarTech solutions including Marketo and Salesforce Marketing Cloud.

Automation Strategy

Automation mapping & needs analysis
Lifecycle and touchpoint mapping
HubSpot implementation and integration
Workflow design for sales and marketing
Lead scoring models

Automation Activity

Lead nurture campaign across email and ad channels
Dormant database activation & re-engagement
Database enrichment
Team training
Collaboration with global teams for tracking & reporting

Ready to get smarter with automation?

Download Now

Check out some smarter B2B marketing

NICE: Be here, there and everywhere.

Full funnel campaign to drive awareness through to conversion

St Mary’s Cathedral College: Enrolment Drive

Driving scholarships through a targeted digital and out of home campaign

Procore: Quality at its Core

An integrated campaign championing the only construction SaaS with quality at it's core

Discover some of our smarts

Why You Need to Focus On the Middle of the Funnel Right Now

Now more than ever, as organisations large and small grapple with the repercussions of the pandemic and economic recession, the pressure is on to boost sales leads and new business activity. As a marketer, this means the bulk of your budget, time and effort goes into the top of the funnel (TOFU). While focusing on..

Driving customer experience in B2B marketing

With Rushenka Perera, Head of Marketing ANZ at SAP Is your sales team the key to differentiating through customer experience? Absolutely, if Rushenka Perera, Head of Marketing ANZ at SAP is to be believed. And as a veteran marketer, whose really made her mark in the tech space, we’d say her word is as good as..

Generalist v’s a specialist marketer

As marketing has exploded over the last 10 years, so have the number of specialist areas needed to support the function. This raises the question: are we losing breadth of skill as the depth of skill increases? Are marketers of the future equipped to run departments if they don’t understand how the discreet aspects of..