Content Marketing
The B2B sales cycle is long, complex and technical. We believe in smarter content at every stage of the sales cycle to move your customers closer to decision-making. We break down the complexity of B2B into digestible, valuable and attractive formats to empower your customers with the answers they need to take the next steps.
Our engagement framework is flexible to help you build a solid content marketing framework, wherever you are on your journey. From a full content marketing strategy with data-led insights, channel and media planning to ensure your content reaches the right audiences, to cut-through content production across all formats – our expertise in B2B content marketing is designed to deliver scalable results.
Content Strategy
- Persona research and development
- Customer journey mapping
- Competitive review and gap analysis
- Positioning and messaging framework
- Content audit and recommendations
- Digital audit and recommendations
- Content ideation and planning
- Content distribution plan
Content Development
- Editorial, blogs and articles
- Whitepapers and eBooks
- Podcasts and webcasts
- Case studies & customer stories
- Animations and motion video
- Sales enablement content
- Infographics
- Video production
- Webinars