CMOs and executive leaders are realising that without a strong brand position in market – one which your buyers understand and see value in – lead gen and sales activity is stifled at best and ineffective at worst.

In an increasingly complex and cluttered market, cutting through the noise, resonating across different members of the buying committee, and engaging beyond ‘in-market’ buyers, is critical.

Despite this, for many B2B leaders, this shift to consider brand and positioning is new and risky…

In this discussion between, Janine Pares from TSM and Daniel Hochuli from LinkedIn cover:

• How you know you have a brand challenge
• What investing in brand means in a regional context
• The importance of emotion and storytelling
• How to prove ROI and build a case for investment
• B2B success stories

Watch the webinar now on demand and download the additional resources and research discussed in the session.