CMO Briefing – B2B Buyer Trends
CMO Briefing – B2B Buyer Trends
CMO Briefing: B2B Buyer Trends and Scaling Demand
B2B markets are shifting faster than most strategy cycles can keep up with.
Buyer expectations are evolving, competitors are converging around the same narratives, and differentiation is becoming harder to sustain. Many teams are seeing reduced engagement as a result.
In this CMO briefing, we explore the latest B2B buyer trends and how CMOs are adapting their marketing strategy and demand generation to stay relevant.
What you’ll learn
- How buyer judgement is happening earlier in the journey
- Why B2B category positioning is converging
- What buyers prioritise in decision-making today
- How leading teams are adapting positioning and go-to-market
Watch the webinar
Hear from Janine Pares, Courtney Cusack and Tony Emmanouil as they share practical insights and outtakes from the session.
Get your Outthink Signal Scan
Built on the Outgrow model, the Outthink Signal Scan analyses your brand positioning against real-time market and category signals, including your brand relevance score, showing where you are blending in and where you can differentiate.