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Smarter Construction

Integrated full funnel campaign building a platform message of Smarter Construction

Procore is a leading global cloud-based construction platform experiencing fast growth in APAC.


To facilitate sustained growth, we developed and implemented a comprehensive campaign platform that encompassed all the marketing activity for the year, ranging from digital and event marketing to content marketing, nurture, and content syndication.


Flexing our strategic and creative muscle, we formulated a creative vision and messaging framework that could be tailored to meet the diverse needs of the marketing teams across ANZ and Asia.


This approach involved positioning Procore as a tool that propels success, serving as an essential foundation for every aspect of a construction project. Our overarching theme, “Smarter construction starts with Procore,” underscored this message, reinforcing the notion that Procore is the ultimate solution for achieving successful construction outcomes.