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Expanding Presence

Amplifying Procore's Brand Visibility across Sydney's OOH Landscape.

As the ANZ construction industry sees an influx of software competitors, Procore, a key challenger in construction management software, aimed to assert its presence.  


Leveraging targeted placement strategies, we strategically reworked globally supplied assets to be repurposed across three digital billboards and the Sydney light rail.
This approach not only showcased Procore’s commitment to the ANZ region but also strategically positioned the brand in locations where their target audience frequents.


And the impact was tangible. Sales calls began to yield positive feedback, with prospects recognising Procore’s widespread presence throughout Sydney, boosting credibility.