High Impact Presence in Events & OOH

As the ANZ construction industry experienced an influx of software competitors, Procore, a key challenger in construction management software, aimed to assert its presence.  

To kickoff, a targeted OOH media strategy was planned to support a key industry event (Sydney Build) surrounding the nearby area and commuter trails with branded placement. At the event, the presence was also impactful with extra-height booth design leveraging vertical space to visually cut through in the crowded exhibition hall. This OOH media strategy was extended beyond the event to key locations.

This approach not only showcased Procore’s commitment to the sector but also strategically positioned the brand in locations where their target audience was sure to take notice. The impact was tangible. Sales calls began to yield positive feedback with prospects recognising Procore’s widespread presence, boosting awareness and credibility.