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Marketplace Insights Report

Leading with data-rich insights across OUA's tertiary education marketplace

To support the ambitious vision of Open Universities Australia (OUA) to become the #1 online education destination for students and universities in Australia, it was time to take the Partner Growth Strategy we’d developed and launch the first execution in market.


Our kick off campaign for the new strategy was aimed at engaging with new and existing partners to cement OUAs new positioning as a marketplace and go-to destination  to make university courses available to students, online, from anywhere.


To drive further credibility of the marketplace positioning, we produced the first ever OUA Marketplace Insights report – sharing key data across the marketplace, valuable to university partners for their own planning.