Door Opener Direct Mailer

The Enterprise team at Dell were eager to find more creative and cut through ways to engage with a new and dormant audience of CIOs and senior IT leaders. We helped Dell cut through the noise with a bold, targeted campaign that captured the attention of enterprise IT leaders and secured valuable meetings.

Taking charge of the entire end to end process, the full content, creative and delivery was managed to deliver a two-part DM experience to over 500 decision makers at high value accounts, putting Dell back on the radar and opening the door for a sales conversation. 

The result was more conversations with the right people and stronger positioning for Dell’s AI-powered laptops and infrastructure solutions in a fast-evolving tech landscape.