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Customer Stories

Telling better customer stories for Boomi

Boomi have some great customer stories which are often told in the form of media releases. We spotted a missed opportunity to leverage these customer stories as a way to generate new leads in the market.


Using a series of animated videos, we transformed customer stories from across APAC, into highly-visual pieces of content which showcase customer success, told in an entertaining way.


Not stopping there, we worked worked with the team locally and in the US to develop a full funnel digital marketing campaign, using these videos and other gated assets to deliver qualified leads.


“I would recommend TSM to anyone who is looking to partner with a highly professional organisation to deliver outstanding results.”


Tania Mushtaq, Head of Marketing, APJ – Boomi