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Time is Running Out

A disruptive competitive campaign to win market share

Adobe owns one of the world’s most esteemed brands. However in the world of analytics, they have a fierce competitor in Google. When Google announced its migration of all users from Universal Analytics to GA4, an opportunity opened up to draw more attention to Adobe Analytics and the extensive value it offered marketers.

 

We collaborated with Adobe to develop a distinctive disruption campaign. Our central objective was to connect emotionally,  To achieve this, we crafted a compelling message that conveyed a sense of urgency. The creative strategy tapped into the audience fear of time running out to address their analytics plan while simultaneously positioning Adobe Analytics as the future-ready solution.

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