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Integrated Portfolio Campaign

Integrated strategy for the leaders in digital experience

With a plethora of solutions across the digital experience ecosystem, it was time for Adobe to strengthen their message in market under core portfolios which position Adobe’s leadership.


We started by developing an integrated strategy framework which could apply across every portfolio. This informed alignment across the customer journey, across all channels and disparate marketing & sales teams for ANZ, Asia and India. With this in place, creative development could begin.


Our creative first brought to life the Personalised Insights and Experience portfolio with the idea of ‘Whoever you talk to, make it personal’ showing what it takes to uncover insights, and form a single view of a customer to deliver personalisation at scale.