Integrated Portfolio Campaign
Integrated strategy for the leaders in digital experience
With a plethora of products and solutions across the Digital Experience Cloud business, it was time for Adobe to strengthen their category awareness and position Adobe’s leadership in Digital Experience. This started with elevating above solutions, into Portfolio positioning.
We started by developing an integrated strategy framework which could apply across every portfolio. This informed alignment across the customer journey, across all owned, earned and paid channels and disparate marketing & sales teams for ANZ, Asia and India. With this in place, creative development could begin.
Marketing to millions in milliseconds
Our creative first brought to life the Personalised Insights and Experience portfolio with the idea of ‘Whoever you talk to, make it personal’ showing what it takes to uncover customer insights, and form a single view of a customer to deliver personalisation at scale.
Creating a New Category
The second portfolio was focused on Content Supply Chain, creating a new category in market representing the full gamut of the content development and production process, and the tools needed to manage that at scale.
