Adobe Answers Content Program
A scalable content program delivering organic amplification and positioning Adobe SMEs as experts to demystify the complexity of digital experience platform solutions, and answer the audience's most burning questions.
To support sales engagement and help Adobe build awareness for their Digital Experience (DX) platform, we concepted, planned and produced a content program called ‘Adobe Answers’ to distill messaging from technical SMEs and deliver it in short, digestible formats. Featuring key subject matter experts (SMEs) in ANZ, Asia and India it builds their individual profiles and arms BDRs with high quality micro-content they can leverage in sales interactions, all while driving organic reach and credibility for Adobe.
A Focus on Owned and Earned Channels
Now in its third season (with eight episodes each season), the ‘Adobe Answers’ video content series positions Adobe SMEs as influential voices through bite size ‘made for social’ content to distribute through their own social channels, supported by emails, landing pages and branded social posts to boost engagement and visibility.
Adobe Answers was built as a scalable model which could be rolled out across three sub-regions. Providing clear production guidelines and direction also allowed local teams to extend it themselves, while maintaining brand consistency.
