Intagrated campaign and creative execution
Procore, offers an all-in-one software platform built for the construction industry. With an everchanging legislative environment and a unique product differentiation, there was scope to drive a competitive market advantage around Quality Construction.
We launched an integrated campaign, putting quality at the centre of construction. Using our strategic and creative strengths we sought to make an impact in market, without relying on a heavy media budget. The goal was to drive awareness by focusing on quality in an industry that has traditionally been viewed as high risk and unaccountable.
We showcased existing customers already using the Procore platform in delivering quality and trustworthy buildings. The campaign introduced existing customers to peers as the ones to watch with a competitive edge.