Putting the world’s leading cloud contact centre software to work – in the clouds
NICE inContact the global leaders in contact centre technology, needed to build brand awareness and drive leads for its CXone cloud contact centre software across the ANZ region.
We set about highlighting and demonstrating just how CXone’s Cloud Contact Centre software helps customer service agents be there for their customers to provide timely support, and reduced call handling times from absolutely anywhere.
But we didn’t just want to talk-the-talk and engaged prospects further by asking them to vote and challenge CXone to the ultimate test of working from a list of remote locations including the Great Barrier Reef, a cable car above the Blue Mountains or a hot air balloon over Canberra, all while maintaining a consistent customer experience.
With the final votes in, we were challenged with setting up the world’s first contact centre from 3000 ft, partnering with an existing CXone customer company to have one of their contact centre agents work from high above the nation’s capital and take their cloud contact platform into the clouds.
We build a full funnel campaign across social, search and native content platforms to deliver:
- 55 million impressions
- 59,000 brand engagements
- 50+ new logos
- 5x growth in customer base
- 50% above SQL target for 2020
“TSM were able to quickly understand our challenges and develop a superior creative solution to cut through the generic marketing in our sector. Not only did they position the value of our cloud platform, they built an arresting campaign founded on social proof that got our customers, regional and global stakeholders, and even competitors talking. The team were instrumental in connecting across disparate teams in our business to bring this ambitious project to life. As a result we’ve built enormous brand awareness, driven new sales opportunities and even our competitors are taking notice.”
Head of Marketing & Demand Generation, ANZ