Extending global content for APAC relevance and performance
As a global tech company, InterSystems were challenged with ensuring their APAC campaigns and content for key portfolios, such as IRIS and TrakCare, were relevant to local markets, in order to build on their strong positioning.
Working closely with the marketing team, we repurposed global content to resonate with local audiences, whilst adhering to strict corporate guidelines.
Working with the team, we also identified and activated key campaigns to secure webinar registrations and generate leads. Our work covers strategic consultancy and advice, as well as delivery of tactical communications, to align with overall business goals.