Using explainer videos to simplify complexity and engage a hard to reach audience
Identitii solve a key problem for financial institutions: the information needed to process, reconcile and report financial transactions is often incomplete, inaccurate or even missing.
Through their overlay platform solution, Identitii enable financial institutions to turn legacy technology and manual processes into a digital information workflow for regulators.
With a complex solution and message to take to market, the team were looking to simplify the message to market, helping sales gain better traction to open conversations.
We developed a preliminary explainer video focused on AUSTRAC reporting. We’re now working on additional explainers for other solutions in their offering.