Hard work made easy through the toughest Australian conditions
Himac Group are a challenger brand manufacturing and delivering high quality, Australian made machinery attachments to the earth-moving and agricultural sector. With significant growth plans, they needed to articulate a differentiated brand offering.
Our strategy was based on aligning and articulating their core value proposition – ‘hard work made easy’ – through customer focused messaging and a new brand attitude, to demonstrate the Himac product line and its strength, flexibility and reliability across the toughest jobs.
With concept development to identify ideas that could express ‘Hard Work Made Easy’, and focus on the key benefits of Himac, we landed on the concept of ‘Made For’.
Made For showcased the Himac range, highlighting various attachments along with what they’re ‘made for’ – for breaking, clearing, slashing, moving and grappling.
We developed strong graphic and creative assets including a typography-led approach and motion graphics to bring the brand message to life.
We extended this by creating a range of supporting graphic bumper stickers to customers to use on their machines.
The campaign was launched across social and digital platforms to coincide with the new website.
“TSM provided complete transparency in what was involved for the project, which gave us confidence that they will deliver on their promise – which they did. The final brand elements that were developed have helped push the Himac aesthetic into a bold new realm.”
Darren Tindal, Managing Director – Himac Group