Boomi have some great customer stories which are often told in the form of media releases. We spotted a missed opportunity to leverage these customer stories as a way to generate new leads in the market.

Using a series of animated videos, we transformed customer stories from across APAC, into highly-visual pieces of content which showcase customer success, told in an entertaining way.

Not stopping there, we worked worked with the team locally and in the US to develop a full funnel digital marketing campaign, using these videos and other gated assets to deliver qualified leads.