Growing voice in 5G

Leading the conversation in 5G technology for telecommunications

Axicom is Australia’s leading independent owner and operator of shared wireless infrastructure. Working with Axicom, we developed an integrated marcomms strategy and better engage with more senior decision-makers and elevate Axicom’s position in the market.

We conducted extensive stakeholder interviews and competitive research to identify core areas where Axicom could build credibility and position themselves as a leader and innovator in the telecommunications infrastructure industry.

From here, we developed and executed a robust content and digital marketing strategy involving highly researched thought leadership content supported by several atomised content pieces to drive leverage across channels.

We executed a coordinated distribution plan using content discovery platforms, native advertising and LinkedIn to reach the target audience, and leveraged relationships with influencers resulting in organic industry media pick-up.

To continue engagement, we ran an email nurture program with the goal of identifying qualified opportunities.

Axicom 5G - TSM
Axicom - TSM