Leading the conversation in 5G technology for telecommunications
We conducted extensive stakeholder interviews and competitive research to identify core areas where Axicom could build credibility and position themselves as a leader and innovator in the telecommunications infrastructure industry.
From here, we developed and executed a robust content and digital marketing strategy involving highly researched thought leadership content supported by several atomised content pieces to drive leverage across channels.
We executed a coordinated distribution plan using content discovery platforms, native advertising and LinkedIn to reach the target audience, and leveraged relationships with influencers resulting in organic industry media pick-up.
To continue engagement, we ran an email nurture program with the goal of identifying qualified opportunities.