With Darren Woolley, Founder and Global CEO of TrinityP3 Marketing Management
At a time when marketers and their budgets continue to be under downward pressure, what can marketers do to obtain greater value from their agencies? The secret is in the relationship. But a great relationship doesn’t just happen, it needs to be managed. We chat with Darren Woolley on how to manage your agency relationships to get the results that matter to you.