Connecting with a niche audience


With Nicole Papoutsis, Head of Brand & Marketing at Genea

In a world where personalised content is king, every marketer is trying to connect to a niche audience. And Nicole Papoutsis, Head of Brand & Marketing at Genea knows this better than most.

Nicole’s award-winning marketing focuses on understanding the motivations of her niche, by being at the coalface with a ‘right place, right time, right channel’ content marketing strategy.