How to manage high performing agency relationships

With Darren Woolley, Founder and Global CEO of TrinityP3 Marketing Management At a time when marketers and their budgets continue to be under downward pressure, what can marketers do to obtain greater value from their agencies? The secret is in the relationship. But a great relationship doesn’t just happen, it needs to be managed. We..

Why You Need to Focus On the Middle of the Funnel Right Now

Now more than ever, as organisations large and small grapple with the repercussions of the pandemic and economic recession, the pressure is on to boost sales leads and new business activity. As a marketer, this means the bulk of your budget, time and effort goes into the top of the funnel (TOFU). While focusing on..

Generalist v’s a specialist marketer

As marketing has exploded over the last 10 years, so have the number of specialist areas needed to support the function. This raises the question: are we losing breadth of skill as the depth of skill increases? Are marketers of the future equipped to run departments if they don’t understand how the discreet aspects of..

The power of vulnerability in B2B marketing

With Jeff Clark, CX Strategy Officer at MicroChannel How do we use technology to connect with audiences? Jeff Clark shares his insights on how tech can be used by brands as a tool to gain empathy, drive vulnerability and build a strong customer experience.

Building a thriving marketing team

With Alison Green, Executive Marketing Leader Is your team striving or thriving? We chat with Alison Green, Executive Marketing Leader, as she shares her smarts on leadership and investing in understanding the inherent skills of each and every team member to create a high-performing marketing team.

The role of marketing in leadership

With Rita Harding, Non-Executive Director / Strategic Marketer Has marketing become all about promotion?  We chatted to Rita, a marketer who knows the ecosystem inside-out on how marketing should elevate above the tactical, in order to reclaim its seat at the leadership table.

Customer Journey Mapping: the most valuable investment you’ll make

Today, more brands are recognising the importance of investing in customer experience, and with good reason. There are numerous studies which link strong customer experience with increased loyalty, retention and lifetime value, as well as reduced churn, better brand equity, and a reduction in the cost of service. Whatever your marketing KPIs, these measures are all worth..