A laser-focused roadmap is key in painting a clear path for your teams to hit the ground running (and in the same direction) for 2021 and beyond.
With Darren Woolley, Founder and Global CEO of TrinityP3 Marketing Management At a time when marketers and their budgets continue to be under downward pressure, what can marketers do to obtain greater value from their agencies? The secret is in the relationship. But a great relationship doesn’t just happen, it needs to be managed. We..
My stint inside a creative agency taught me a valuable lesson, one I have carried forward and honed over the course of my career — the importance of a tight brief.
Now more than ever, as organisations large and small grapple with the repercussions of the pandemic and economic recession, the pressure is on to boost sales leads and new business activity. As a marketer, this means the bulk of your budget, time and effort goes into the top of the funnel (TOFU). While focusing on..
As marketing has exploded over the last 10 years, so have the number of specialist areas needed to support the function. This raises the question: are we losing breadth of skill as the depth of skill increases? Are marketers of the future equipped to run departments if they don’t understand how the discreet aspects of..
With Jeff Clark, CX Strategy Officer at MicroChannel How do we use technology to connect with audiences? Jeff Clark shares his insights on how tech can be used by brands as a tool to gain empathy, drive vulnerability and build a strong customer experience.
With Alison Green, Executive Marketing Leader Is your team striving or thriving? We chat with Alison Green, Executive Marketing Leader, as she shares her smarts on leadership and investing in understanding the inherent skills of each and every team member to create a high-performing marketing team.
Storytelling in marketing is such a buzzword, that even saying it’s a buzzword seems passé, but when it comes to customer case studies, storytelling really is the name of the game.
With Rita Harding, Non-Executive Director / Strategic Marketer Has marketing become all about promotion? We chatted to Rita, a marketer who knows the ecosystem inside-out on how marketing should elevate above the tactical, in order to reclaim its seat at the leadership table.
Today, more brands are recognising the importance of investing in customer experience, and with good reason. There are numerous studies which link strong customer experience with increased loyalty, retention and lifetime value, as well as reduced churn, better brand equity, and a reduction in the cost of service. Whatever your marketing KPIs, these measures are all worth..