Creating a distinct brand voice

With Sara Howard, Founder & Director at Writers Australia How can a strong brand voice support the customer journey? How do you avoid buzzword bingo? In this episode, Sara Howard shares her pearls of wisdom, such as creating the ‘ah-ha’ moment for your reader through surprising words and the two critical elements of a strong..

Marketing’s Job in Times Of Crisis, Pandemics and Other Catastrophes

All over the world, governments, businesses and communities are fighting against a modern-day pandemic – COVID-19. The sheer scale of this pandemic is like nothing any of us have seen in our lifetime. Economies are being crippled, businesses destroyed, and lives lost. Whilst this is by far the biggest crisis we’ve had to deal with, it’s not..

The Ins & Outs of Content Pillars: Part 2

In Part One of our blog series on content pillars, we explained what they are and why they’re so important, covering off ideas such as authority building and streamlining the content planning process. But if there’s one key takeaway, it’s that content pillars help you to plan and create informed, consistent and relevant content for your target..

What does Google’s Bert Update Mean for Content Marketing?

As far as updates go, Google’s newest, Bert (Bidirectional Encoder Representations from Transformers, to be exact) is quantum in scale. Predicted to impact up to 10% of ALL searches and already having an impact on featured snippets globally, this algorithm update will drastically change how your content is understood by search engines.

The Ins & Outs of Content Pillars: Part 1

To be successful in content marketing, you need to be clear on your purpose and the messages you’re trying to convey, otherwise you won’t get the cut-through in today’s cluttered content landscape. This is where content pillars come in.

How to create quality content at scale

Producing high-quality content consistently is hard. It takes time, a fair degree of effort, and a crystal-clear vision of what you’re aiming to achieve.

4 steps to creating a detailed buyer persona

Have you ever been in a situation where you’ve poured all your resources into creating content that didn’t attract a single prospect/client? We know that sucks. From our experience, the number one factor for people dismissing content is lack of relevance. Here enters ‘buyer personas’ – the key to creating relevant, engaging and useful content..

How to create customer-centric content that sells

Almost half of your customers view 3 to 5 pieces of content before engaging with a sales rep and 70% prefer to learn about new products through content over advertising. There’s no denying it: creating relevant content that meets customer needs is vital.

How to Leverage Personalisation For Growth

In the age of the customer, our efforts to prioritise personalisation is critical to the success of our marketing. And while personalisation can be a multi-faceted matrix, it doesn’t have to be complicated and difficult to get started.