How to manage high performing agency relationships
With Darren Woolley, Founder and Global CEO of TrinityP3 Marketing Management At a time when marketers and their budgets continue to be under downward pressure, what can marketers do to obtain greater value from their agencies? The secret is in the relationship. But a great relationship doesn’t just happen, it needs to be managed. We..
Secrets to effective writing
With Sarah Mitchell, Founder of Typeset Typeset recently launched the State of Writing report to ask: How can our business communication become more effective? Marketing’s million dollar question (on a restricted budget, of course). We chat with Sarah on how to know what your audience really want to read, balancing the scales between quality &..
Generalist v’s a specialist marketer
As marketing has exploded over the last 10 years, so have the number of specialist areas needed to support the function. This raises the question: are we losing breadth of skill as the depth of skill increases? Are marketers of the future equipped to run departments if they don’t understand how the discreet aspects of..
The Art and Science of Telling Better Customer Stories
Storytelling in marketing is such a buzzword, that even saying it’s a buzzword seems passé, but when it comes to customer case studies, storytelling really is the name of the game.
Creating a distinct brand voice
With Sara Howard, Founder & Director at Writers Australia How can a strong brand voice support the customer journey? How do you avoid buzzword bingo? In this episode, Sara Howard shares her pearls of wisdom, such as creating the ‘ah-ha’ moment for your reader through surprising words and the two critical elements of a strong..
Marketing’s Job in Times Of Crisis, Pandemics and Other Catastrophes
All over the world, governments, businesses and communities are fighting against a modern-day pandemic – COVID-19. The sheer scale of this pandemic is like nothing any of us have seen in our lifetime. Economies are being crippled, businesses destroyed, and lives lost. Whilst this is by far the biggest crisis we’ve had to deal with, it’s not..
How to Use the 9 Keyword Styles in Your Copy
That’s right, nine! As search has evolved so has keyword use. Below, we have outlined the different types of keywords along with their strengths and weaknesses.
Change Management for Content Marketing
Transcript: Today we’re going to talk about change management and the importance of that, in developing content strategies and actually rolling out content strategies.
How Organisations Achieve Growth Through Alignment
Growth is one of the key goals of any successful business. However, growth can often bring its own challenges. As a company expands, it will inevitably become more and more complex, and if leadership is not prepared, this can lead to confusion, disarray, and disaster.