How to manage high performing agency relationships

With Darren Woolley, Founder and Global CEO of TrinityP3 Marketing Management At a time when marketers and their budgets continue to be under downward pressure, what can marketers do to obtain greater value from their agencies? The secret is in the relationship. But a great relationship doesn’t just happen, it needs to be managed. We..

Secrets to effective writing

With Sarah Mitchell, Founder of Typeset  Typeset recently launched the State of Writing report to ask: How can our business communication become more effective? Marketing’s million dollar question (on a restricted budget, of course). We chat with Sarah on how to know what your audience really want to read, balancing the scales between quality &..

Why You Need to Focus On the Middle of the Funnel Right Now

Now more than ever, as organisations large and small grapple with the repercussions of the pandemic and economic recession, the pressure is on to boost sales leads and new business activity. As a marketer, this means the bulk of your budget, time and effort goes into the top of the funnel (TOFU). While focusing on..

Building a community through content marketing

With Carolyn Hyams, Marketing Director at Aquent A common misconception of content marketing is that one piece of content = hundreds of leads. Rather, it takes time to see the impact on business outcomes. Carolyn shares her insight on the art of this long term investment – and how she grew the brand through building..

Driving customer experience in B2B marketing

With Rushenka Perera, Head of Marketing ANZ at SAP Is your sales team the key to differentiating through customer experience? Absolutely, if Rushenka Perera, Head of Marketing ANZ at SAP is to be believed. And as a veteran marketer, whose really made her mark in the tech space, we’d say her word is as good as..

Generalist v’s a specialist marketer

As marketing has exploded over the last 10 years, so have the number of specialist areas needed to support the function. This raises the question: are we losing breadth of skill as the depth of skill increases? Are marketers of the future equipped to run departments if they don’t understand how the discreet aspects of..