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Your partners for growth

The secret behind our success is not so secret really, just (not so) common sense. We’re a hands-on experienced team forged by shared values and a passion to deliver smarter B2B marketing that works.

Our philosophy

We believe marketing is a strategic pillar in business – the growth engine, the brand and demand leader. Whilst marketing departments are often a magnet for tactical requests across the business, it’s a focus on the handful of vital levers which generate business growth.

Our model and approach is geared at helping clients identify these levers, and building a sustainable and commercial pathway and program of work to execute them, so our clients can outthink, outsmart and outperform the competition.

Our story

As a client-side marketer of 17 years driving the growth of leading brands locally and globally across B2C and B2B sectors from automotive and luxury hospitality, to telecommunications and financial services, our Founder and Managing Director Janine Pares experienced a gap in the agency services she relied on. So, in 2014 with two kids under the age of three, she left the corporate world and launched TSM to fill this gap – the commercial and business focus of a no-nonsense consultancy, with the creative excellence of a world-class agency.

The result is marketing that works. 10 years on, our team partner with ambitious leaders of enterprise and scale-up B2B organisations across APAC to drive growth across the full customer journey.

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Our people

We’re a tight-knit team of sharp thinkers and flawless executors drawn together from corporate, big-agency, consulting and creative environments. Our senior expertise, diverse thinking and broad capability means we’re able to blend the best of all worlds to solve complex problems and deliver value faster. Across every team from strategy to creative and client service, our people are united by a passion to make better B2B marketing, and have fun doing it.

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Our values


We always ask why, to better understand the real problem and find the spark that ignites creativity and thinking.


We always have a point of view and we’re not afraid to share it with clients, colleagues and partners, but we do so with respect and empathy.


We have the initiative and energy to be proactive, roll up our sleeves and get things done. And if things go wrong, we focus on solutions not finger-pointing.


We’re ego and BS free. We applaud effort and put collective benefit ahead of individual gain, so that means no self-serving behaviour with each other or clients.

In smart company

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Want to join us in better B2B marketing?

We’re always on the lookout for ambitious, curious thinkers.

Our thinking

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